The two-day Positive Farmers Dairy Conference is recognised as being the ultimate social, networking and fun event for dairy farmers.         Our Conference •	Access to world wide, evidence-based research  •	Internationally renowned speakers, farmers and advisors from Europe, New Zealand and the U.S. •	Top performing Irish dairy farmers •	Totally independent, free of all outside influences  •	Opportunity to benchmark against the best •	Provides a unique networking opportunity •	Full of motivation, positivity, important insights, and great people  •	Help dairy farmers build a profitable, sustainable farming business   •	Promote simple, low cost, labour efficient systems that deliver a good profit •	Provide independent, high quality information  •	Motivate and encourage farmers to up-skill  •	Provide a pathway for young dairy farmers   •	Help farmers maintain a profit focussed approach at all times •	Provide leadership & have a global perspective         Our Aims A low cost grass based system, which focuses on profit and labour efficiency and proves resilient when milk prices fall or production costs increase unexpectedly.    •	No hidden agenda,a consistent message       •	Focused on sustainable, low cost, grass based profitable systems  •	Global awareness to help plan ahead •	Improve farmers management skills in key areas •	Provide a platform for discussion & exchange of ideas •	Motivate farmers to be open-minded and             embrace change      The message is always the same with a growing  number of successful farmers reaping the  benefits, in particular during times of milk                                   price fluctuation.   Our Promise
Tom & Mary O’Keeffe ran an intensive grass based dairy farm in Newmarket, Co. Cork and were members of the Bottom Line Discussion Group. Totally focused on the grass based, low cost system with an emphasis on benchmarking and measurement. They now provide specialised farm management software for farmers and contractors. They still retain farming interests and both enjoy the outdoors. Each year they help organise the Positive Farmers dairy conference and international study tours. “We enjoy being part of a group that motivates, inspires change and is of value to others. We have always believed in the importance of measurement and benchmarking to further improve performance.”
Aidan Brennan is a partner in the family run dairy farm in Tipperary, he holds a degree in Agriculture and a higher diploma in economics. He worked for Teagasc Moorepark for 7 years and joined the Irish farmers journal editorial team in 2015 as dairy specialist He joined the Positive Farmers management team in November 2016. “Passionate about low cost grass based dairy systems. Love to see people progress and achieve their dreams and life goals.” (Aidan Brennan)

Tom & Mary O’Keeffe

Aidan Brennan

The Positive Farmers continue to push boundaries to introduce world class information and innovative speakers in a positive and invigorating atmosphere at our annual conference. We aim to make the whole conference experience special for all our delegates. Our enthusiastic team are always on hand to help. Led by Dena Murphy, our goal is to make the Conference experience both memorable and as enjoyable as possible for all delegates.
Breeda, Dena, Heather, Emma and Ann (L to R)
Michael Murphy Michael Murphy, a well known figure in Irish Dairying circles. Dairy farmer, entrepreneur and international businessman. He is a pioneer in high profit, grass based dairying not just in Ireland, but worldwide. He has interests in farming operations in Ireland, New Zealand, Missouri, and Chile. In addition he is director of several companies outside farming. He speaks frequently at International conferences ( Australia, China, Germany, New Zealand, Netherlands, Portugal, UK, and USA.) He has addressed farmers on topics including wealth creation and the dairy industry's international future. Michael has lead over 10 farm study tours to New Zealand. Farmers that participated found the quality of the visits life changing in terms of what it did for them and their farming businesses.  Michael now spends a large amount of his time mentoring young people starting out in Dairying. He also has strong ties with Moorepark. “I’m passionate about superb quality grass based dairying. As dairy farmers we are price takers. So hence we compensate best for this by ensuring we are low cost producers. This is best achieved  by going the grass rich route which gives wonderful results over time. Highly skilled people, very fertile cows, strong financial discipline + superb grassland management will be the basis of a world class Irish dairy industry. This fires off high free cash + free time across the cycles. Simple resilient systems but operated to an excellent standard give  dairy farmers better prosperity and better dignity”   “ I love to help people to help themselves by travelling  the well proven road to success and  happiness. “ (Michael Murphy)

Positive Farmers Team

(Tom & Mary O’Keeffe)
  
Positive Farmers, Cork, Ireland Open Monday to Friday, 9am - 5pm Telephone 087 6457987 email: positivefarmers@gmail.com

Share evidenced based information,

resources and experiences that help

dairy farmers succeed

The Positive Farmers Group

Present Europe’s premier Dairy

Farming Conference each year

The ‘Positive Farmers’ are an independent group of Irish farmers and industry leaders who want to improve dairy farmer’s income and lifestyle. Now in its nineteenth year, investing in helping to develop a resilient dairy industry. Founded in 1999 by Michael Murphy and Con Hurley is has grown to be regarded as the best Dairy Conference in Europe. With unparalleled networking opportunities, the Conference and its influence has grown hugely. Large numbers travel from the UK and other European countries and this year (2017) over 1000 delegates attend this two day event. Many make it a family break before the start of the calving season. The knowledge gained, networking opportunities and the friendships build up make this the best investment you could ever make. In 2015 Con Hurley and Michael Murphy (Positive Farmers) undertook a strategic review of the Dairy Industry, its challenges and opportunities, This report was presented to the joint committee of department of Agriculture. (Building a Resilient, Flourishing, Internationally Competitive Dairy Industry in Ireland) This is widely regarded as a blueprint for the dairy industry.
The two-day Positive Farmers Dairy Conference is recognised as being the ultimate social, networking and fun event for dairy farmers.

Our

Conference

Access to world wide, evidence-based research Internationally renowned speakers, farmers and advisors from Europe, New Zealand and the U.S. Top performing Irish dairy farmers Totally independent,free of all outside influences Opportunity to benchmark against the best Provides a unique networking opportunity Full of motivation, positivity, important insights, and great people
Help dairy farmers build a profitable, sustainable farming business Promote simple, low cost, labour efficient systems that deliver a good profit Provide independent, high quality information Motivate and encourage farmers to up-skill Provide a pathway for young dairy farmers Help farmers maintain a profit focussed approach at all times Provide leadership & have a global perspective

Our

Aims

A low cost grass based system, which focuses on profit and labour efficiency and proves resilient when milk prices fall or production costs increase unexpectedly.
The two-day Positive Farmers Dairy Conference is recognised as being the ultimate social, networking and fun event for dairy farmers.
In 2015 Con Hurley and Michael Murphy (Positive Farmers) undertook a strategic review of the Dairy Industry, its challenges and opportunities, This report was presented to the joint committee of department of Agriculture. (Building a Resilient, Flourishing, Internationally Competitive Dairy Industry in Ireland) This is wildly regarded as a valuable blueprint for the industry.
As an organisation we are watchful of both domestic and world developments and its effects inside the farm gate. With our large network of trusted contacts worldwide - industry leaders, advisors and top performing dairy farmers, we take great care in formulating programmes that addresses the current and future needs of dairy farmers. We consistently provide material/speakers to improve skills in key areas, grow awareness of opportunities and risk and greatly improve profits and efficiency on farm. Every year we strive to raise the bar for dairy farming and in 2017, we want to seize every opportunity. From engaging and helping to lead the industry, to strengthening ties with farming organisations that share quality information. We also strive to make dairy farmers more aware of how the global markets function, what factors drive them and how this influences the price we get for our milk. Our recent farm tour of The Mid West United States will help greatly in understanding this sleeping giant which is now the second largest exporter of milk in the world.

Aidan Brennan

Tom & Mary O’Keeffe

Michael Murphy

The Positive Farmers continue to push boundaries to introduce world class information and innovative speakers in a positive and invigorating atmosphere at our annual conference. We aim to make the whole conference experience special for all our delegates. Our enthusiastic team are always on hand to help. Led by Dena Murphy, our goal is to make the Conference experience both memorable and as enjoyable as possible for all delegates.

Positive Farmers Team

Breeda, Dena, Heather, Emma & Ann (L to R)
(Michael Murphy)
(Aidan Brennan)
(Tom & Mary O’Keeffe)
Michael Murphy, a well known figure in Irish Dairying circles. Dairy farmer, entrepreneur and international businessman. He is a pioneer in high profit, grass based dairying not just in Ireland, but worldwide. He has interests in farming operations in Ireland, New Zealand, Missouri, and Chile. In addition he is director of several companies outside farming. He speaks frequently at International conferences ( Australia, China, Germany, New Zealand, Netherlands, Portugal, UK, and USA.) He has addressed farmers on topics including wealth creation and the dairy industry's international future. Michael has lead over 10 farm study tours to New Zealand. Farmers that participated found the quality of the visits life changing in terms of what it did for them and their farming businesses   Michael now spends a large amount of his time mentoring young people starting out in Dairying. He also has strong ties with Moorepark. “I’m passionate about superb quality grass based dairying. As dairy farmers we are price takers. So hence we compensate best for this by ensuring we are low cost producers. This is best achieved  by going the grass rich route which gives wonderful results over time. Highly skilled people, very fertile cows, strong financial discipline + superb grassland management will be the basis of a world class Irish dairy industry. This fires off high free cash + free time across the cycles. Simple resilient systems but operated to an excellent standard give  dairy farmers better prosperity and better dignity”   “ I love to help people to help themselves by travelling  the well proven road to success and  happiness. “
Aidan Brennan is a partner in the family run dairy farm in Tipperary, he holds a degree in Agriculture and a higher diploma in economics. He worked for Teagasc Moorepark for 7 years and joined the Irish farmers journal editorial team in 2015 as dairy specialist He joined the Positive Farmers management team in November 2016. “Passionate about low cost grass based dairy systems. Love to see people progress and achieve their dreams and life goals.”
Tom & Mary O’Keeffe ran an intensive grass based dairy farm in Newmarket, Co. Cork and were members of the Bottom Line Discussion Group. Totally focused on the grass based, low cost system with an emphasis on benchmarking and measurement . They now provide specialised farm management software for farmers and contractors. They still retain farming interests and both enjoy the outdoors. Each year they help organise the Positive Farmers dairy conference and international study tours. “We enjoy being part of a group that motivates, inspires change and is of value to others. We have always believed in the importance of measurement and benchmarking to further improve performance.”
No hidden agenda, a consistent message - (none of our activities are corporately sponsored) Focused on sustainable, low cost, grass based profitable systems Global awareness to help plan ahead Improve farmers management skills in key areas Provide a platform for discussion & exchange of ideas Motivate farmers to be open-minded and embrace change The message is always the same with a growing number of successful farmers reaping the benefits, in particular during times of milk price fluctuation.

Our

Promise

     
  

Better Farming Better Business Better Living