Better Farming Better Business Better Living
2022 POSITIVE FARMERS DAIRY CONFERENCE
We hope to stretch and stimulate farmers’ minds and provide a forum for the open exchange of ideas, knowledge and science.
As usual we bring you top world-renowned speakers, they will cover the key technical, financial, people management and research needs for
successful dairy farming and profitable expansion and this year the Conference will focus on the challenges facing all farmers in these uncertain
times.
Matthew Gunningham, One of Australia’s more successful dairy farmers, capping off a decade of exponential growth and
becoming a Nuffield scholar and implementing change to overcome what he saw as either recurring problems in the business,
perceived upcoming challenges and perhaps industry practices that he didn’t like.
.
Profits First.
“We originally came out to visit Tasmania and New Zealand in 1999 to learn about seasonal calving and
pasture-based dairies, and I saw things I hadn’t contemplated before,” recalled Matthew. He studied at a
British agricultural college before taking over the family dairy in 1989.
“I saw a lot of opportunities here compared to the UK, the cost of land was lower, and it wasn’t held so
tightly, business returns were better even though the milk price was volatile. The UK industry had been
deregulated and was fragmented, with no co-operative to benchmark milk prices.”
Grass Castle
When Matthew and his wife, Pippa, moved to Tasmania from his family’s 100ha dairy farm in the UK in
2001, the couple started out buying 125ha and milking 300 cows. Now they have two ~750 cow dairies.
The father of five said his business had only been able to grow through human resources. “I got to the
point where there weren’t any more hours in the day for me to work, but I had the ambition to go forward,
and so if we were going to keep going, we needed to involve more people.”
Matthew said once they bought into the Tasmanian dairy industry, their subsequent growth had been
driven by a simple philosophy:
Positive Farmers, Cork, Ireland
Open; Monday to Friday, 9am - 5pm
Telephone; 353 87 6457987
Email: positivefarmers@gmail.com
CHANGE
"We decided that there were a number of
issues that we saw as either recurring
problems in our business, perceived upcoming
challenges and perhaps industry practices that
we didn't like.
We asked if we could redesign from scratch, how
would it look - to address all of the above".
"It's probably not your classic 100% dairy focused story
now. We've questioned some of what we're being advised
to do and 'industry best practice'. We wanted a business
that is robust and resilient, and fairly self-sufficient.
Maybe Covid and this Russian business have only
convinced us of this line of thinking even more. It's
also very important that we enjoy it and we feel good
about it."
“We have always targeted profitability over production. That is
our single biggest point of difference. We don’t get distracted by
the noise surrounding the industry”.
He said the industry was too production-focused
"Ancillary industries feed off the industry, who are keen to get
farmers to spend money on products, from feed to machinery to
additives and different technologies that lift production."
"But I don't believe many of them actually help the farmer. I don't
believe they help profit or lifestyle. They simply make people
busier and the business harder to run."
"We keep things relatively simple, using proven grass farming
principles that may be considered old-fashioned."
Matthew said across all farms, the key focus was on "following the
grass curve" to most efficiently turn grass into milk in the spring,
aiming to have cows calved when grass takes off: "the cheapest
way to produce milk".
•
Follow the grass curve
•
Cows calved when grass takes off
•
Reduce stocking rates before buying in feed
•
Focus on generating profit per hectare
Matthew will be speaking on both days of the conference on topics that will be of great interest and benefit to all our delegates.
Definitely a much anticipate keynote speaker who will give great insight into strategic decision making when growing a dairy
business and managing staff to achieve a win win for everyone involved.
“Shared responsibility – whether it be taking the lead on cow
health, calf rearing or grass production – creates happier, more
motivated and productive staff. And that’s a win-win for our
business and our people,” Matthew said.
It’s a key insight he took from visiting businesses across the Americas,
Europe and New Zealand, and one he and wife Pip have implemented in
their business.
Nuffield Scholarship
Matthew’s scholarship investigated
people management and motivation,
specifically how to build solid teams in
agricultural enterprises, and how to
ensure alignment between the goals
of a business and the day- to-day
actions of people working within them.
“When I first came here my ambition was to drive the business. I love to work —
working every hour doesn’t worry me,” he said.
“I got to the point where there weren’t any more hours in the day for me to
work but I had an ambition to go forward and so if we were going to keep
going we needed to involve more people.”
He said his farm managers are independent, running budgets and employing
staff.
“I would not want anyone standing behind me telling me what to do. That is not
motivating.”
Matthew said his Nuffield subject was vital not only for his farm, but also the
industry because increasingly dairy businesses were comprised of many
different ownership structures.
“On our farms I see that we will only keep on growing. If you’re
not growing, it feels like your going backwards.”
As such, he looked at agricultural and non-agricultural businesses to get the
most out of staff, from incentives, to key performance indicators and feedback
structures.
“The people side of an agricultural business has to be right in order to grow a
substantial enterprise”.
2022 Positive Farmers Conference Speakers