Michael Murphy Co-founder of the Positive Farmers, Dairy farm leader with successful worldwide grass based dairy farming experience.
Aidan Brennan Dairy Editor for the Irish Farmers Journal. Covering all aspects of the Irish and international dairy industry, from technical farming to news and dairy market insights.
Paidi Kelly Director TeamAg Advisory - making dairy farms more profitable, enjoyable & sustainable. Also farming in partnership on leased land. Formerly Teagasc Moorepark.
Sean McCarthy Previously with Teagasc, and then as an adviser with Dairy NZ. Now with the Kerry group. Manages a range of Services to Kerry Agribusiness milk suppliers

OUR TEAM

Niall Murphy Experienced grass-based dairy farmer (NZ & US)
Gillian O’ Sullivan Veterinary Surgeon, Dairy Farmer, Contributing Writer at Irish Independent & Farmers Weekly.
Tom O’ Keeffe Commited to low-cost, grass-based dairy farming, a founder member of the Bottom Line discussion group. PFC Finance and logistics manager.
Mary O’ Keeffe Event and tour coordinator. Web and IT System Support and office manager
Contribute and develop programme content that best addresses the challenges facing the dairy industry.
Better Farming - Better Business - Better Lifestyle
We are a group of positive, like-minded people with a strong background in dairy. Firm believers in the low-cost, grass-based, simple system to create a profitable farm business with an enjoyable work environment, which allows plenty of free time to have a good lifestyle with a focus on family.
MEET THE TEAM
MEET THE TEAM
We are a group of positive, like-minded people with a strong background in dairy. Firm believers in the low-cost, grass-based, simple system to create a profitable farm business with an enjoyable work environment, which allows plenty of free time to have a good lifestyle with a focus on family.
We believe that success in life and business requires honesty, integrity, and positivity, together with excellence in the skills of strategic planning and financial management. Inside the farm gate, we promote the GrassRich, low-cost, milk-based production system which focuses on profit and labour efficiency and proves resilient when milk prices fall or production costs increase unexpectedly. We believe that family farms are the basis of thriving farming and that success should support the family member's broader personal, financial, and career goals.

Mission Statement

Better Farming - Better Business - Better Lifestyle

Better Farming - Better Business - Better Lifestyle

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